Channels

SMS, RCS and WhatsApp, run for the same contact from one record. Targeto picks the channel per message, so you never have to.

Three channels, one thread

Each channel does a different job. Targeto knows which.

A reminder does not need a rich card. A booking with three time slots does. Targeto sends each message on the channel that fits it and the person receiving it, and keeps the whole thread on one record.

SMS

Reaches every phone there is.

Plain text that lands on any mobile number, on any handset, on any network. It is the floor every conversation can fall back to and the channel most people still answer fastest.

Works onEvery mobile number. No app, no data plan needed.
Best forReminders, confirmations, quick yes or no replies, alerts that must arrive.
ConsentExpress written consent, tracked per contact. STOP suppresses the number at once.
FallbackNone needed. SMS is where RCS and WhatsApp fall back to.
SMSMon · reminder confirmed by reply
An SMS booking reminder confirmed by reply, run by Targeto
RCS

Rich cards, verified sender, one tap replies.

Inside Google Messages on Android, RCS gives a message your name and logo, images, carousels and buttons. A booking becomes a card with Confirm and Move it, and the reply is one tap.

Works onAndroid phones with Google Messages and RCS turned on.
Best forBookings with choices, order updates, anything a button answers better than typing.
ConsentSame consent as SMS. The person sees a verified business name instead of a number.
FallbackIf RCS is not available on the device, the message goes as SMS, in the same thread.
RCSTue · rich card, one tap confirm
An RCS conversation with a rich booking card and one tap confirm, run by Targeto
WhatsApp

Where people already reply.

WhatsApp Business messages with buttons, media and read receipts, inside the app most people check first. For support threads and contacts outside the United States, it is usually the channel they prefer.

Works onAny phone with WhatsApp, on any carrier, in any country.
Best forSupport conversations, longer threads, international contacts, sharing photos and documents.
ConsentOpt in to WhatsApp specifically. Targeto records it separately from SMS consent.
FallbackIf a contact is not on WhatsApp, the message goes as SMS, in the same thread.
WhatsAppThu · support on WhatsApp Business
A WhatsApp Business conversation moving an appointment, run by Targeto
Per message, not per campaign

How the channel gets chosen.

Targeto picks the channel for every message, in this order.

  1. 01
    What the device supports

    Checked before sending, not after a message fails.

  2. 02
    What the contact agreed to

    Consent is tracked per channel. SMS only stays SMS.

  3. 03
    Where they last replied

    The next message goes to the thread they chose.

  4. 04
    What the message needs

    Buttons want RCS or WhatsApp. A reminder is fine as SMS.

Routing traceBooking reminder · +1 ••• 8354
Device: Android, RCS capableRCS possible
Consent: SMS, RCS and WhatsAppall three
Last reply: Thursday, on WhatsAppprefer WhatsApp
Message needs: two buttonsRCS or WhatsApp
Sent on WhatsApp · same thread, same record, buttons intact
Side by side

What each channel can carry.

The same conversation, three ways to deliver it. Targeto uses the strongest one available for each message and never asks the customer to switch.

SMSRCSWhatsApp
ReachEvery mobile numberAndroid with Google MessagesAnyone with the WhatsApp app
Rich contentText onlyImages, cards, carouselsImages, documents, video
Buttons and quick repliesTyped repliesOne tapOne tap
Sender identityYour numberVerified name and logoBusiness profile
Read receiptsDelivery onlyDelivered and readDelivered and read
Typical jobReminders, alerts, confirmationsBookings with choices, order updatesSupport threads, international contacts
Falls back toIt is the fallbackSMS, automaticallySMS, automatically
PriceIncludedIncludedIncluded

One price covers all three: $0.025 per contact registered.

Conversations on autopilot

Every reply gets read, gets answered and gets carried to a result.

Targeto takes the whole conversation from start to finish. When a customer replies, it reads what they actually want, answers within seconds in your voice and keeps the thread going until it lands on something you can count. A booked appointment. A qualified lead. A request that is closed out.

Message arrives
1Message arrivesSomeone writes “Can we move tomorrow’s appointment?” on SMS, RCS or WhatsApp.
2Intent readAppointment · reschedule. The meaning is understood, not just a keyword match.
3Reply sent“Of course. 10:30 or 2:00 tomorrow?” Sent on the channel they used.
4BookedCalendar updated, CRM updated, confirmation delivered.
One price, three channels

The channel changes. The price does not.

You pay per contact registered. SMS, RCS and WhatsApp are all included at that one number.

$0.025 per contact registered No setup fee, no per channel pricing
SMS at the same rate as every other channel
RCS with cards and buttons, no surcharge
WhatsApp included, in any country
Fallbacks between channels are not billed twice
Ask about volume
Get started

See it run on your channels.

Thirty minutes. We run a real conversation on SMS, RCS or WhatsApp with your contacts and show you which channel each message picked, and why.